Book_Marketing

Many published authors find that they are the primary marketing force that promotes themselves, and markets their books. Something that many are not trained, nor have the funding, to launch and sustain a long term book marketing campaign. Needless to say, a long term marketing campaign is vital to any book's success. Authors that ignore marketing their book because they do not understand the process will quickly fade into the past, never to be heard from again.

In order for someone to buy your new book they must first be informed about your book, what it is about, why they should want read your book, and where to buy it. Marketing your book should accomplish these things by using impressions. What are impressions? They are the way to get the attention of the people who you want to reach. Get their attention, and then you have a chance to make the book sale.

Developing a marketing plan, including a budget, setting realistic goals and how to attain those goals is something that any knowledgeable business owner will do to be successful. The truth is that making your book profitable is a business. Authors must treat the marketing of their book as a business. This takes an investment of time and money to have any chance at becoming successful. There are some things that will require some money to achieve, but many marketing tools can be used by an author, even those that have no background in marketing, to build and use, that only requires the author's time. Time and money are limited resources for most all of us. Depending on your available funding, your book marketing plan should be based on a simple formula. If you have more funds to invest, your time investment can be lower. If however you have less funding available, you will need to invest more time to make your book marketing efforts successful.

Unless you are an author with a 'household name', or you are already considered an expert in your field, you will need to aggressively market your book. You will face this reality at your first book signing. Big names draw big crowds, new authors have to struggle to get any attention, at all. The fact is, new authors must work very hard to get their name recognized. To gain name recognition should be the ultimate goal of your book marketing campaign. You must be, or become, a 'person of interest', someone that the consumers, and the press will follow. The day of the successful recluse author has long passed away.

Utilizing press releases, attending functions, becoming noticed for your opinions, knowledge or your favorite cause are just a few of the many opportunities that exist for the book marketing author to make an impression.

For authors that are seeking someone to professionally market their book, we offer that service to our members, at very reasonable costs. NBR.org can develop an Internet marketing plan, and market you and your book on-line, working within your available budget, on a monthly basis. To receive more information about NBR.org's Internet Book Marketing Service, please contact us using this e-mail link.

For the self marketing author, an author membership at NewBookReviews.org can be of real value. NBR.org Membership plans starts at about $2.50 per month, a very small investment. We offer useful information to our members, marketing answers and ideas, and one on one counseling, to help you develop, and or, improve your book marketing campaign.